6 Sections
21 Lessons
4 Weeks
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Module 1: Basics of SEO
3
1.1
What is SEO and why it matters
1.2
How search engines work
1.3
Key terms: SERP, crawling, indexing, ranking
Module 2: Keyword Research
4
2.1
Understanding keywords and search intent
2.2
Tools for keyword research (Google Keyword Planner, Ubersuggest)
2.3
Long-tail vs short-tail keywords
2.4
Competitor keyword analysis
Module 3: On-Page SEO
4
3.1
Optimizing titles, meta descriptions, and headers
3.2
Content structure and keyword placement
3.3
Image optimization and alt text
3.4
Internal linking best practices
Module 4: Off-Page SEO
3
4.1
What are backlinks and why they matter
4.2
Link-building strategies (guest blogging, directories, outreach)
4.3
Understanding domain authority and trust signals
Module 5: Technical SEO
4
5.1
Website speed and performance
5.2
Mobile-friendliness and responsive design
5.3
Sitemaps and Robots.txt
5.4
Fixing crawl errors
Module 6: SEO Tools & Analytics
3
6.1
Introduction to Google Search Console and Google Analytics
6.2
Using SEO plugins like Yoast SEO
6.3
Basic SEO audits and performance tracking
Introduction to Search Engine Optimization (SEO)
Curriculum
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